Mission
OPERA2DAY creates opera performances that combine relevant stories, compelling music and powerful staging to give the audience a meaningful experience. The combination of music, singing and theatre can move, surprise, amuse and inspire – but also touch the soul deeply and make emotional and social issues tangible. Attending an opera performance thus can have a major impact on the individual visitor and therefore a positive effect on society as a whole.
For OPERA2DAY, artistic innovation and reaching a wide audience go hand in hand. The source is the treasure trove of 400 years of opera repertoire, which is filled to the brim with both beloved repertoire and undiscovered scores. Composers from bygone eras also wanted to move their audiences, but they worked within different conventions than we do today, and the stories do not always affect us as directly as they did then. We, in turn, seek – historically inspired – new means to achieve that goal in our own time.
Over time, OPERA2DAY has developed its own signature style, characterised by a combination of quality, originality and accessibility. We play with all aspects of a performance: the staging, the music, the story, the theatrical codes, the performance location and the audience experience. Various renowned music ensembles, conductors, musicians and (international) singers enthusiastically commit themselves to our artistic principles for each production.
OPERA2DAY prefers to see a broad and diverse audience in the theatre. From our base in The Hague, we reach visitors throughout the country and internationally through our tours, co-productions and special projects. An opera lover sits next to someone who has never been to one before. Both are moved by the music and the story – by the powerful emotions we all share. That is why education and participation are an indispensable part of the artistic concept. In the tour cities, we organise preparatory programmes for young people – schoolchildren and students – and adults with no connection to opera. They then actively participate in the performance in the theatre or the pre-programme in the foyer. In this way, in the evening, they go with their family and friends to see their own performance: the opera they have learned so much about and with which they feel a strong connection. They are proud of their own contribution and enjoy an unforgettable evening in the theatre.
In 2017, an English reviewer wrote that OPERA2DAY had “reinvented” opera for today’s audiences with all its interventions. That sums up our approach nicely: we want to reinvent the genre of opera and individual works for today’s audiences. We ourselves were unexpectedly moved by opera when we were teenagers. It changed our lives. Now we want to give the audience that same wonderful experience.
We warmly welcome you.
International Partnerships
Communication & Content Officer
Chef de Bureau
Coordination Participation & Education
Project management & Casting
Head of Marketing
Business director